DeWALT announces reshoring initiative
Power tool maker DeWALT announced an initiative to build more than 600 different cordless power tools, hand tools and accessories in the United States.
Given a choice between a product made in the United States and an identical one made abroad, 78 percent of Americans would rather buy the American product, according to a 2013 survey by the Consumer Reports National Research Center.
“Our users are professional contractors and builders themselves. When given the option, most prefer to spend their money on a product that is built in the USA because it’s in line with what they do on a daily basis—building America,” said Frank Mannarino, president of DeWALT Professional Tools. “There’s a great deal of pride that goes into making things at home—we’re thrilled to bring some jobs back to the U.S. and reconnect with our users.”
DeWALT began production of its first line of American-built cordless power tools in its Charlotte Manufacturing Operations facility in early October, using global materials, which will be fully up and running in November. The 75,000-square-foot facility straddles the border of the Carolinas. DeWALT’s investment in the revamped facility will help boost the local economy and create more than 250 new jobs.
The new line of products includes 32 different hand tools, 48 power tool products and 562 types of accessories.
The brand has committed to donating a minimum of $250,000 to the Wounded Warrior Project from a portion of the sales of these products. Additionally, this year alone DeWALT has committed to hiring more than 100 veterans.
“DeWALT is a global brand with American roots,” said Jim O’Sullivan, president of retail operations. “We are committed to rebuilding the American economy through job creation for those who continue to build our country—U.S. Veterans—and through our participation with the Wounded Warrior Project. Our goal is for the impact of our products that are built in the USA with materials from around the globe to be felt beyond the Charlotte Manufacturing Operations facility.”
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