Grainger offers new app feature
Grainger recently launched a new feature for its iPhone application, LiveChat with Photo.
Through technology provided by LivePerson, a provider of intelligent engagement solutions, customers now can send a photo of a product to a Grainger customer service representative during a live chat.
"Grainger is focused on industry-leading service, which includes getting our customers the products they need, when they need them," said Geoffrey Robertson, vice president of eCommerce Strategy and Planning for Grainger. "We offer more than one million products, so LiveChat with Photo helps answer customer product questions more efficiently and effectively. We are delighted to have worked with LivePerson to deliver this leading technology to our customers."
The LiveChat feature is in the Menu section of the Grainger iPhone app once users sign in. Users can click on the icon to begin a real-time chat with a Grainger customer service representative, as well as attach one or more product photos to the conversation. Photos help the CSR locate the product in question and provide the customer with a direct link to the product, which then can be used to check availability and make a purchase. Finally, a chat history is available, eliminating the need for the customer to take notes during the chat.
"As more consumers shift to mobile to connect with their favorite brands, it's becoming critical for companies to effectively engage their customers via mobile devices. Grainger is a company that not only understands the importance of providing great customer service, it also is raising the bar with rich, and innovative features, such as LiveChat with Photo," said Grant Miller, Head of Mobile Strategy, LivePerson. "By partnering with a leading company like Grainger, we can set the standard for smart customer engagement, and together, provide the kind of rich, meaningful experience that today's on-the-go customers demand."
The iPhone version of the Grainger mobile app is available at the Apple App Store and the Android version of the app is available on Google Play.
LiveChat with Photo currently is only available on the iPhone version of the Grainger app.
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