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Posted October 15, 2014

NewAge names new director of sales

NewAge Industries promoted Michael R. Allard to director of sales.


Michael AllardA four-year employee, Allard previously held the role of global sales manager for the company’s AdvantaPure high purity products division.

“Mike is a key asset to the company,” stated Ken Baker, CEO. “He has complete understanding of how we want to progress, both with product development and sales growth, and has the knowledge and strategic ideas to help us get there.”

In his new position Allard will oversee sales for NewAge Industries’ industrial tubing and hose and for AdvantaPure’s biopharmaceutical tubing and Single-Use technologies. He will remain a visible key team member, meeting with customers and distributors and using his application engineering skills. Allard will also work with other company department leaders on corporate planning and implementation and will be responsible for all sales team staffing.

Prior to working with NewAge Industries, Allard’s employment included sales management positions at biotechnology and pharmaceutical component distributors, international sales at a semiconductor equipment manufacturer and sales representation and management at companies involved with plastics, instrumentation and sensing devices. He holds a bachelor of science degree in marketing and a master’s in business administration, both from the University of Massachusetts.

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