Greenlee acquires Endura Tools
Greenlee announced the acquisition from its joint venture partners of the remaining interest in Endura-Greenlee Tools (Shanghai) Co., Ltd.
Greenlee established the Endura-Greenlee Tools joint venture in 2010 to expand Greenlee’s presence in China. Endura-Greenlee Tools has a strong international sales network and advanced expertise in the Chinese markets. Endura specializes in designing, manufacturing, and marketing high-quality hand tools for global professional trades and industrial and construction markets. Since its inception in 1998, Endura has been considered one of the top professional tool brands in China, with over 3,000 products in more than 30 different categories. Endura also has over 1,000 resellers in China, and exports to 10 countries.
Integration of the Chinese operations of Textron’s Klauke tool business and Endura-Greenlee Tools into a single team allows for application of collective resources to broaden customer support and accelerate product engineering.
“This strategic acquisition is a unique opportunity to provide greater value to our customers in the Chinese markets with Textron’s extended resources," said Scott Hall, president of Textron’s Industrial Segment. "We are confident that the Endura brand will deliver a more comprehensive solution to our international customers and optimize our growth in an evolving competitive market.”
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Joyce Lansdale and Vallen. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and David Kahle, as well as interviews with numerous product and distribution industry experts.
