NetPlus Alliance announces training initiatives
NetPlus Alliance introduced a “Take Time to Train” campaign, ranging from online webinars to hands-on tool training co-sponsored by NetPlus suppliers.
The goal is to provide Net Plus Alliance distributors with the tools they need to grow their business, engage with new NetPlus suppliers, and increase their profitability.
A service supplier webinar series featured information about e-commerce and website development, and a product supplier webinar series presents knowledge about products and information about NetPlus programs. Through the webinars, NetPlus works directly with suppliers to communicate the advantage of programs offered through the group.
Several NetPlus suppliers have participated in the webinar series and have begun to recognize some of the benefits.
“The NetPlus webinars provide value and are now a part of our direct marketing strategy," said Ed Laabs, director of sales and marketing for Airmaster Fan. "This format keeps our brand message in front of key decision makers at distribution. It also encourages NetPlus distributor engagement, training, growth programs, and incentives. As a result, Airmaster Fan has seen an increase in opportunity from the NetPlus membership that did not exist prior to the webinar. We look forward to adding new channel partners by utilizing the NetPlus product supplier webinar series.”
In addition to the product and service supplier webinar series, NetPlus also offers a variety of webinars on a wide range of topics, such as industry trends, the functionality of and navigation through the NetPlus portal, as well as marketing and social media. Last month, Jennifer Murphy, NetPlus president, was a panelist on a webinar with Industrial Distribution titled “The Future of the Independent,” which explored several trends in the industry. More recently, Zachary Brado, NetPlus marketing manager, hosted a webinar on marketing and social media, which provided helpful advice about increasing brand presence through social media, Google, and website design and development.
NetPlus supplier, JPW Industries, will kick off the hands-on tool training initiative. JPW Industries, the parent company of JET Tools, Powermatic, and Wilton, will offer two training sessions featuring specialized hands-on training for NetPlus distributor personnel. These two-day sessions will take place in August and October at the company’s state-of-the-art training center in Nashville, Tenn., which is fully equipped with machinery and industrial products.
Another training initiative offered by NetPlus is the regional meeting and training at Lenox Tools’ facility. These regional meetings, which started in 2013, consist of one day of product training and a tour of the supplier facility, followed by a full day of member appointments with suppliers. Lenox Tools will host this “hybrid” regional meeting, and more events are planned for the future.
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