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Posted April 21, 2014

Sales app for industrial salespeople

Showcase, a division of web and app developer Logic Solutions Inc. in Ann Arbor, Mich., announced that Cathy Veri of Marketecture has joined as a channel partner for the Showcase Sales app.


Showcase is a product catalog and sales library app designed for iPad and Android tablets and created specifically for outside sales people.

Veri will represent the app for the industrial products sector and other B2B industries. For more info and a free 14-day trial, see: www.showcasecloud.com/cathy.

“There has not been significant innovation for outside sales people, until now. Sure, some manufacturers and distributors have built nice websites, but they are not really a tool for outside sales people: the product catalog is not always functional on a tablet; the site’s assets are not available without a Wi-Fi connection; field sales people still need to type up orders at night, where opportunities are missed and mistakes are made, and they are relying on email for their latest Powerpoint slides,” said Veri.

She said the Showcase app solves all of these problems. The app is designed for tablets, creating an interface and selling tool for one-on-one meetings or conference room settings. Customer pricing and custom catalogs can be easily loaded to Showcase. The content management system is simple. Company collateral can be updated on all connected tablets instantly. The app can be used for industrial services companies too, such as band saw blade welding firms or maintenance providers, showcasing the services they offer. Current Showcase users include companies selling tools, ball bearings, backpacks, services and sunglasses.

“The Showcase App is the best tool for outside sales people since the smartphone. It creates an unfair advantage, really,” said Veri.

Veri has worked with six of the top 50 industrial distribution companies in the United States since 1993, including J&L Industrial Supply, Rutland Tool, Lawson Products, Newark Electronics and ULINE. She has experience with European start-ups and was part of the leadership team that grew J&L Industrial Supply from 1993 to 1998 as marketing director and part of the JLK Direct IPO team. Since 1999, Veri has worked with more than 10 catalogers and distributors, and other B2B clients. She is considered an industrial products expert for digital marketing, sales enablement, prospecting and e-commerce.

Showcase is sold as Software as a Service, for a low monthly fee per user. For an outside sales staff of 20 it is estimated at roughly $20/month/user. More info and a pricing calculator can be found at: www.showcasecloud.com.

Download at Google Play or the Apple App Store.

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