Posted March 31, 2010
Brady acquires French first-aid company
Brady Corporation announced that it has acquired Securimed SAS, a direct marketer of first-aid supplies and related products, located in Coudekerque, France.
Terms of the transaction were not disclosed.
Securimed, founded in 1986, is a supplier and distributor of customized first-aid kits and supplies, and related healthcare products including personal protection, disinfection and hygiene products, diagnosis materials and products for emergency response. The company sells its products primarily through the Internet and via mail order catalogs to administrative and corporate health and safety departments predominantly in France. Securimed had sales of approximately $12 million (U.S.) in fiscal 2009.
"The acquisition of Securimed gives us an opportunity to further grow our direct marketing business in Europe and expand into the safety and first aid market, which has proven resilient to the economic downturn, and where Securimed has a strong brand," said Peter Sephton, president of Brady Europe. "With Securimed we can enhance the offer of workplace safety products through our Seton, Signals and Safetyshop brands in the rest of Europe, further strengthen our position in France, and have access to new customers in markets adjacent to safety identification."
"Joining Brady gives us the opportunity to further grow our business," said Securimed founder André Benard. "Their expertise in direct marketing through their Seton and Signals businesses, as well as their multi-channel sales approach, will add value for our customers."
