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Posted March 13, 2015

Name change for Tour de Force

Tour de Force CRM Inc. has changed its name to Tour de Force Inc.


The company is a provider of enterprise customer relationship management, business intelligence, sales force automation, and business process optimization software solutions. The corporate name change was driven by a desire to better align the company’s image with the products and services it provides.

“Tour de Force is much more than CRM,” said Matt Hartman, president, CEO and company founder. “The foundation of Tour de Force is customer relationship management (CRM) and sales force automation (SFA), however, the depth and breadth of the Tour de Force solution has grown immensely over the last several years."

He added that the company's enterprise feature set is more than CRM, more than SFA, and more than BI. It provides features that allow users to manage the sales planning and goal setting process, marketing automation, construction/public bid jobs, support, tickets, and vendor relationships. 

Over the past two years, Tour de Force Inc. introduced subscription pricing and multiple versions of Tour de Force in order to provide scalable solutions that allow an organization to start with basic features and grow into the more advanced features over time. Tour de Force BI, released in 2014, is a streamlined business intelligence software solution that provides analytics, reporting, and dashboards, along with basic CRM features. The company also plans to introduce a cloud/SaaS solution in late 2015.

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