Horizon Solutions introduces new brand identity
Horizon Solutions, a wholesale distributor of electrical and industrial products and services across New England and upstate New York, recently introduced its new corporate brand identity and website.
"We've built a very unique and successful business in the 16 years since Horizon Solutions was created through the merger of three strong regional independent companies. Our external image and messaging, however, had remained basically as it was when the company was originally formed, and really didn't align well with who we are today," said Dave Hayes, executive VP of Sales & Marketing Communications. "We needed to update and standardize our image to better reflect the company we've built. We've refined our messaging and rebranded with a new logo and website which tells our story more effectively. Our new look and feel, with its bright energetic colors and concise copy, better reflects the Horizon Solutions of today, and more clearly articulates how we improve the productivity, efficiency and profitability of our customers. Our capabilities and technical resources uniquely position us to bring value to customers, and this effort more clearly reflects that."
"The new Horizon Solutions website www.HS-E.com was designed with a modern fresh look and user-friendly navigation. We've experienced a significant increase in traffic since going live and have fielded numerous customer inquiries via our on-line chat functionality. The platform has also generated many new opportunities, which, of course, is a major benefit to our key suppliers."
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Joyce Lansdale and Vallen. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and David Kahle, as well as interviews with numerous product and distribution industry experts.
