Posted January 21, 2011
Mayhew Tools launches new brand identity
Mayhew Tools, a manufacturer of punches, chisels, pry bars, and specialty automotive tools, unveiled new corporate and product line-specific brand identities.
The Turner Falls, Mass.-based company also announced that it is expanding its corporate headquarters.
The new brand roll out includes updating and evolving the Mayhew corporate mark and related brand elements to reflect the current strategic direction of the company, as well as creating a distinct, individual brand identity for its line of tools targeting automotive/construction professionals – entitled Mayhew Pro – and a separate brand identity for its consumer-based line – entitled Mayhew Select.
"Over the course of the last several years, Mayhew has made several strategic product line acquisitions, with the ultimate goal of expanding our overall offering to both the automotive/construction professional, as well as the general consumer," said John Lawless, president and owner of Mayhew Tools. "This new brand logo and identity is in line with the growth and evolution of our company and will help to position Mayhew more clearly to our various key audiences."
The brand update will be reflected in all Mayhew packaging and corporate communications vehicles.
The 33,000-square-foot expansion of its corporate headquarters is being financed through a tax-exempt bond issued by the state of Massachusetts. The addition will allow the company to consolidate operations into its Turner Falls facility that had previously been spread over several locations.
"This will allow for greater efficiencies, allowing us to provide better overall customer service and continue the same quality our customers have come to expect from the Mayhew Tools product line," Lawless said.
