QA1 names new marketing manager
QA1 named Dave Kass as its new marketing manager.
A QA1 team member since 2009, Kass started his career with QA1 on the technical support team. He has worked in a variety of sales positions, most recently as the customer service manager, leading the customer service and technical support team. In that capacity, he also worked closely with the marketing department, attending numerous trade shows and media events. Most recently, he championed the conception of QA1's #goDRIVEit campaign, which encourages enthusiasts to get out and enjoy their vehicles.
In his new role, Kass will be responsible for the planning and execution of day-to-day marketing activities, driving corporate and product marketing strategies, and monitoring market trends.
"We have a strong marketing team, and with the right focus, I think we can capitalize on the strength of the QA1 brand as we continue to innovate and grow," said Kass. "Applying what I've learned through thousands of interactions with QA1 users will be a great tool when developing various marketing strategies."
"We are thrilled to have Dave step into the role of marketing manager," said Melissa Scoles, QA1 president. "He has held an active role in a variety of marketing projects since he started his career here and we are excited for him to lead this team. The knowledge he has of our products, coupled with his relationships with our customers and our media and industry friends, will all assist in his success in this role. His experience and leadership will be invaluable as we work to drive forward our future marketing plans."
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Joyce Lansdale and Vallen. Plus, we're featuring articles by contributing writers Dirk Beveridge, Frank Hurtte, and David Kahle, as well as interviews with numerous product and distribution industry experts.
